Keeping In Touch With Your Customers
4 ways to stay connected and promote your work to existing customers
You know it’s important to stay in touch with your customers, but do you know why? Acquiring a new customer can cost 5 times as much as keeping an existing customer (measured in time or money, depending on how you attract new customers), so keeping your existing customers connected to you is extremely important. Most successful models have a large group of regular customers that make up the majority of their income, but they also have new customers coming in all the time. Converting those one-time new customers into regular customers relies on staying in touch with them and keeping them up-to-date on your services and content. There are many different ways to stay in touch with your customers, but these are the 4 simplest ways to keep your customers connected.
1. Social Media
Social media is the easiest and most obvious way to promote your work to both existing and potential customers. Unfortunately, only about 10% of your followers will see any given post, so it shouldn’t be the only way that you communicate with your customers.
2. On-Site Messaging
Using the messaging systems on the sites you use can be a great way to stay in touch with your existing customers. Whether you send individual messages to let big spenders know that you have new content or an upcoming cam show, or send out mass messages promoting your work, on-site messaging definitely helps maintain communication. Depending on the site, however, many other models will also be doing the same thing, and you can easily get buried under an avalanche of model messages.
Writing a blog on your own site performs 2 functions: it keeps your customers up-to-date and also works for SEO. Additionally, having a blog can help create content for your email newsletter, which goes out directly to your customers. Having blog posts that answer FAQs or explain your services in more detail can also give you a convenient link to send to potential customers who have questions about what you offer.
4. Email Newsletter
Having an email list to send a newsletter is the holy grail for staying in touch with your customers. Because it is not reliant on a social media platform or porn site that could deactivate your account for any reason at any time, it is a truly independent way to communicate. You can promote your services and content from multiple platforms, use features to personalize your messaging to each customer, and really customize the format and layout to your own taste. A regular email newsletter is ultimately the best way to keep your customers up-to-date on what you’re up to, so if you don’t already have one, seriously consider putting a signup form on your website and start collecting email addresses!